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| Search engines look for relevant search term content on your website including Keywords, Description tags, Page Copy and will determin how well you rank on the Search Engine Result Pages (SERPS) depending on how well you prepare your Website's content. The more you think like a search engine, the better your performance. SEO takes time, patience, strategy, and in the end can save major advertising dollars. |
Also highly effective, "Pay Per Click Advertising"
Can be a fraction of the cost compared to off-line marketing campaigns.
Most users today use search engines to find businesses instead
of on-line / off-line directories (print). It is also much easier
to target your audience, meaning your traffic
is of a superior quality than generic traffic. You can search for a specific service / business in a certain location and receive superior results compared to standard advertising. In the end, this again can save you money.
SOCIAL NETWORKING
/ BLOGGING: |
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| Valuable tools at your fingertips, and they
are FREE! Social networking & blog sites have their advertising
in place on their own networks, therefore giving you the ability to take advantage
of these free online services. Myspace, Digg, Facebook, Linked
In, Twitter, Craig's List and more... The possibilities are virtually
endless and there are no limits to what you can do. |
RESULTS for a spiritual
/ scientific web site. The goal: To create awareness for the
site.
 |
During my experience working in the on-line news industry
for roughly 3 years, I learned that the national average for
click through rates was: 0.01
A client would have to spend $300 - $600 to generate approx.
120,000 impressions resulting in around
40 - 60 clicks to their web site.
The image to the left shows how effective Google Adwords
can be alone. This is not even including Yahoo and MSN. |
RESULTS for a local moving company. The
goal: To increase site traffic and expand the business..
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for example. For the price of 1 STARBUCKS coffee / day, you
can generate 200 qualified hits to your web site through Google
"AdWords" with the right targeted key words. I mean
people who want to be there, not the ones who simply just
end up there by chance.